During my time at San Jose State University, one project that makes me especially proud is my work on SJSU’s Moss Landing Marine Laboratories (MLML) annual report for 2015-16. The educational center and research lab celebrated its 50th anniversary in 2016 and I was charged with project managing a redesign of their annual report weeks before it was set to go to print.
I received via email a 70+ page word document that had dark photos, images of interiors without any people and formatting issues throughout. I realized quickly that I could help with copyediting the content, but would need support in redesigning the document in a way that would do justice to the amazing learning and research taking place at the world-class facility off the California’s Central Coast.
I worked with stakeholders to develop a budget for the design project, hired a free lane designer who could meet our tight deadline and worked with designers from my internal team to provide brand guidance and digital assets. As a result, we transformed the report into a polished document that reflected the university’s pride in the history and future of Moss Landing Marine Laboratories. The printed, bound booklet became a key resoure for scientists and development officer alike who were proud to share it with potential donors.